Independent advisors · Vietnam
We help investors and developers assess markets and projects, build positioning and take projects to launch — using market evidence and each project’s commercial realities.
Figure 01 — A residential district in Hanoi. We assess markets and projects on evidence, not impressions.
A strong campaign cannot resolve a mismatch between product, price, buyer and route to market. We examine those decisions together before a launch budget is committed.
Our role is to turn scattered research and commercial assumptions into a clear choice, then into a practical brief for marketing, partners and sales teams.
Our work follows the life of a project, in four stages. Start where your decision sits — most clients begin with an assessment. Each engagement has a defined scope, timeline and deliverable.
| Code | Service | Scope & deliverables | Timeline |
|---|---|---|---|
| For international organisations | |||
| A1 | Vietnam market assessment |
For investors and developers who need to understand Vietnam before committing: market and area fundamentals — supply, demand, pricing, absorption — segments, competing supply and the conditions for entry. DeliverablesMarket assessment report · Presentation & Q&A with your team |
2–4 weeksEnquire |
| A2 | Project evaluation in Vietnam |
An independent, on-the-ground view of a specific project you are considering — for investment, a joint venture or a partnership: location, product, pricing logic and the commercial assumptions behind the proposal. DeliverablesIndependent evaluation · A clear proceed / proceed-with-conditions / do-not-proceed recommendation |
2–3 weeksEnquire |
| For developers | |||
| B1 | Existing proposal review |
A third-party challenge to the proposal you already have — positioning, product, price and sales plan tested against market evidence before approval or launch, with the unsupported assumptions named. DeliverablesExecutive decision memo (10–15 pages) · 90-minute decision meeting |
2–3 weeksEnquire |
| B2 | Project positioning & concept |
For projects at the outset, before the proposal hardens: what to build, for whom, in what position — and the story the market will hear. Deliverables
|
3–5 weeksEnquire |
| B3 | Communication plan |
A launch communication plan built on commercial goals rather than agency habit — written once positioning is settled, before budget is committed. Deliverables
|
1–2 weeks · or within the Launch SprintEnquire |
| C1 | GTM & launch sprint |
One accountable thread from positioning to launch day: release plan, pricing structure, channel roles and launch organisation across the developer, agency and distribution network. Deliverables
|
4–8 weeksEnquire |
| C2 | Sales enablement |
Closing the gap between the approved strategy and what salespeople actually say to buyers. Deliverables
|
Runs with or after the Launch SprintEnquire |
| D1 | Marketing team training |
In-company training for real estate marketing teams, designed around your live project — not a public academy course. Research for decisions, positioning, GTM planning, budgeting, sales narrative, agency management. DeliverablesCapability map & priority gaps · Custom programme & toolkits · Capstone on a live project · Post-training assessment |
Format set by needEnquire |
| D2 | Post-project advisory retainer |
Continued counsel after an engagement ends — offered only to clients we have already worked with, on the decisions that keep coming. DeliverablesScheduled monthly / quarterly advisory sessions · Review of sales data & upcoming decisions · Challenge of internal plans before approval · A written recommendation note each cycle |
Retainer, scoped per cycleEnquire |
The output is useful only when the people responsible for the next move can use it.
Agree what must be decided, by whom, and what evidence is still missing.
Review the market, customer, product, price and commercial scenarios against the project’s real constraints.
Translate the chosen direction into a release plan, messages, responsibilities and sales tools.
Work is led by the people you meet, not handed off after the first conversation.
Commercial strategy & market execution
Former Marketing Director for Vinhomes’ Northern Region, where Trung built a 32-person marketing organisation and led project marketing and launches across a portfolio of 15 projects. Earlier he founded a creative agency and held growth roles in fintech and technology.
Research, project finance & positioning
Fifteen years in market research, financial modelling and feasibility with Colliers, Savills, NewstarHomes and Vinhomes. Trang holds CFA Level I and an MBA from Audencia and CFVG — she turns market evidence into decisions that can be defended.
Independent judgment. Clear scope. Confidential work.
Tell us what needs to be decided, the project location and your timeline. We will reply to arrange a short conversation and confirm whether we can help.
Project enquiries
Trungtranhuy.vn@